000205302 001__ 205302
000205302 005__ 20180123000917.0
000205302 037__ $$a330-2016-13823
000205302 041__ $$aen_US
000205302 245__ $$aAssessing The Impact Of Manufacturer Power On Private Label Success In An Equilibrium Framework.
000205302 260__ $$c2015-05-20
000205302 269__ $$a2015-05-20
000205302 270__ $$mspasiray@asu.edu$$pPasirayi, Simba
000205302 336__ $$aConference Paper/ Presentation
000205302 490__ $$aPoster
000205302 490__ $$a7209
000205302 520__ $$aPrivate brand growth in emerging markets has not kept pace with the growth in private brands elsewhere. For instance in Europe and North America, private brands now constitute an average of 35% of total retail market share, compared to emerging markets, where market shares vary between 1% and 8 %. This study, examines the possibility that variation in private brand performance between developed and emerging economies is due to manufacturers’ market power. In most emerging economies, national brand manufacturers tend to be the sole producers of private brands. This supply arrangement implies that they have inherent market power and can deter retailers from pursing aggressive private brand strategies.
000205302 542__ $$fLicense granted by Simba Pasirayi (spasiray@asu.edu) on 2015-05-26T14:45:22Z (GMT):
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000205302 650__ $$aIndustrial Organization
000205302 650__ $$aMarketing
000205302 6531_ $$aEmerging markets
000205302 6531_ $$aPrivate Label
000205302 6531_ $$aSouth Africa
000205302 6531_ $$aManufacturer Market Power
000205302 700__ $$aPasirayi, Simba
000205302 773__ $$d2015
000205302 8564_ $$s434832$$uhttps://ageconsearch.umn.edu/record/205302/files/Poster%20-%20Final.pdf
000205302 887__ $$ahttp://purl.umn.edu/205302
000205302 909CO $$ooai:ageconsearch.umn.edu:205302$$pGLOBAL_SET
000205302 912__ $$nSubmitted by Simba Pasirayi (spasiray@asu.edu) on 2015-05-26T14:57:10Z
No. of bitstreams: 1
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000205302 912__ $$nMade available in DSpace on 2015-05-26T14:57:10Z (GMT). No. of bitstreams: 1
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Previous issue date: 2015-05-20
000205302 982__ $$gAgricultural and Applied Economics Association>2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California
000205302 980__ $$a330
