000205302 001__ 205302 000205302 005__ 20210819131454.0 000205302 0247_ $$2doi$$a10.22004/ag.econ.205302 000205302 037__ $$a330-2016-13823 000205302 041__ $$aeng 000205302 245__ $$aAssessing The Impact Of Manufacturer Power On Private Label Success In An Equilibrium Framework. 000205302 260__ $$c2015-05-20 000205302 269__ $$a2015-05-20 000205302 270__ $$mspasiray@asu.edu$$pPasirayi, Simba 000205302 336__ $$aConference Paper/ Presentation 000205302 490__ $$aPoster 000205302 490__ $$a7209 000205302 520__ $$aPrivate brand growth in emerging markets has not kept pace with the growth in private brands elsewhere. For instance in Europe and North America, private brands now constitute an average of 35% of total retail market share, compared to emerging markets, where market shares vary between 1% and 8 %. This study, examines the possibility that variation in private brand performance between developed and emerging economies is due to manufacturers’ market power. In most emerging economies, national brand manufacturers tend to be the sole producers of private brands. This supply arrangement implies that they have inherent market power and can deter retailers from pursing aggressive private brand strategies. 000205302 546__ $$aEnglish 000205302 650__ $$aIndustrial Organization 000205302 650__ $$aMarketing 000205302 6531_ $$aEmerging markets 000205302 6531_ $$aPrivate Label 000205302 6531_ $$aSouth Africa 000205302 6531_ $$aManufacturer Market Power 000205302 700__ $$aPasirayi, Simba 000205302 773__ $$d2015 000205302 8564_ $$9b27abd4b-d01e-429a-8a24-3d86372d2dd4$$s434832$$uhttps://ageconsearch.umn.edu/record/205302/files/Poster%20-%20Final.pdf 000205302 887__ $$ahttp://purl.umn.edu/205302 000205302 909CO $$ooai:ageconsearch.umn.edu:205302$$pGLOBAL_SET 000205302 912__ $$nSubmitted by Simba Pasirayi (spasiray@asu.edu) on 2015-05-26T14:57:10Z No. of bitstreams: 1 Poster - Final.pdf: 434832 bytes, checksum: 9cba28ac6e49681d8df30cc39338c20a (MD5) 000205302 912__ $$nMade available in DSpace on 2015-05-26T14:57:10Z (GMT). No. of bitstreams: 1 Poster - Final.pdf: 434832 bytes, checksum: 9cba28ac6e49681d8df30cc39338c20a (MD5) Previous issue date: 2015-05-20 000205302 913__ $$aLicense granted by Simba Pasirayi (spasiray@asu.edu) on 2015-05-26T14:45:22Z (GMT): <center> <h2> Deposit Agreement </h2> </center> I represent that I am the creator of the digital material identified herein (&ldquo;Work&rdquo;). I represent that the work is original and that I either own all rights of copyright or have the right to deposit the copy in a digital archive such as AgEcon Search. I represent that in regard to any non-original material included in the Work I have secured written permission of the copyright owner (s) for this use or believe this use is allowed by law. I further represent that I have included all appropriate credits and attributions. I hereby grant the Regents of the University of Minnesota (&ldquo;University&rdquo;), through AgEcon Search, a non-exclusive right to access, reproduce, and distribute the Work, in whole or in part, for the purposes of security, preservation, and perpetual access. I grant the University a limited, non-exclusive right to make derivative works for the purpose of migrating the Work to other media or formats in order to preserve access to the Work. I do not transfer or intend to transfer any right of copyright or other intellectual property to the University. If the Deposit Agreement is executed by the Author�s Representative, the Representative shall separately execute the following representation: I represent that I am authorized by the Author to execute this Deposit Agreement on behalf of the Author. 000205302 980__ $$a330 000205302 982__ $$gAgricultural and Applied Economics Association>2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California