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Abstract
In recent years there has been a dynamic growth in the share of private labels in the market. Survey
which was carried out by direct questionnaire among the Tri-City consumers shows that these products
enjoy growing reputation and are more popular. Respondents point to the low price of the product and good
quality. The barriers are accessibility of markets and bad placement of products on the shelves. The most
popular private labels are these offered by Biedronka, Lidl and Tesco. Private labels are an alternative for
the development of small domestic companies, promotion of local producers and products