opinie konsumentów na temat marek własnych sieci handlowych działających na polskim rynku

In recent years there has been a dynamic growth in the share of private labels in the market. Survey which was carried out by direct questionnaire among the Tri-City consumers shows that these products enjoy growing reputation and are more popular. Respondents point to the low price of the product and good quality. The barriers are accessibility of markets and bad placement of products on the shelves. The most popular private labels are these offered by Biedronka, Lidl and Tesco. Private labels are an alternative for the development of small domestic companies, promotion of local producers and products


Other Titles:
CONSUMER opinion TO THE PRODUCTS OF ITS PRIVATE LABEL TRADE NETWORK OPERATING ON THE POLISH MARKET
Subject(s):
Issue Date:
2014
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/205185
PURL Identifier:
http://purl.umn.edu/205185
Published in:
2014
4
Roczniki (Annals)




 Record created 2017-04-01, last modified 2020-10-28

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