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Abstract
The article presents forms of promotion used by agritourism farm owners in the opinions of 139
students of the University of Life Sciences – SGGW in Warsaw and 35 secondary education students of
Jadwiga Dziubińska Agricultural Education Centre Schools in Golądkowo. The paper presents segments of
the market for agritourism services in the opinions of survey respondents. According to university and secondary
school students, most owners of agritourism farms promote their facilities on their own websites. In the
opinion of secondary school students, service providers also promote their facilities on tourism fairs and in
the traditional media. However, in the opinion of students entering higher education, as well as those who are
prospective graduates, a very important way to promote an agritourism offer is the information transmitted
in direct contacts. According to the respondents, families with children most often buy agritourism services.