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Advertising and Quality as Sources of Price Heterogeneity Among Brands of Food Products
Wills, Robert L.
1984
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Title
Advertising and Quality as Sources of Price Heterogeneity Among Brands of Food Products
Author(s)
Wills, Robert L.
Subject(s)
Agricultural and Food Policy
Marketing
Issue Date
1984-09
Publication Type
Working or Discussion Paper
DOI and Other Identifiers
10.22004/ag.econ.203001
Record Identifier
https://ageconsearch.umn.edu/record/203001
PURL Identifier
http://purl.umn.edu/203001
Total Pages
32
Record Appears in
University of Wisconsin-Madison
>
Department of Agricultural and Applied Economics
>
Food System Research Group
>
Working Papers
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