SUPERMARKET PRICING AND GAME THEORY: THE PRESENCE OF WAL-MART

Jones, Eugene

doi:10.22004/ag.econ.20108

SUPERMARKET PRICING AND GAME THEORY: THE PRESENCE OF WAL-MART

Wal-Mart is a giant in the grocery industry and its influence is growing at a rapid pace. Despite Wal-Mart's success with Everyday Low Pricing (EDLP), there is little to no evidence to suggest that other supermarket chains wish to follow a similar path. Why? This research addresses this question.

Subject(s):

Marketing

Issue Date:

2004

Publication Type:

Conference Paper/ Presentation

DOI and Other Identifiers:

10.22004/ag.econ.20108

Record Identifier:

https://ageconsearch.umn.edu/record/20108

PURL Identifier:

http://purl.umn.edu/20108