Aim of the paper is to appraise the impact of EU and US non tariff measures on agro-food exports from African, Asian and South-American developing countries. After an inventory description of these measures, a gravity model is estimated. The results offer a measure of the impact of the different type of technical (i.e. labeling and standard requirement for both safety and non safety matters) and non-technical (i.e. import licensing and authorization requirements) provisions and of the different degree of application of the same measures, on the agro-food export from developing countries.