In the past 15 years, market relationships between the United States and México have witnessed many controversies about food trade, like tax requirements, pesticides and even national security. These enable North American Government to raise their legal requirements for those interested in the U.S markets. In Sonora State, there are rural organizations like chiltepin sellers with the intention of trade their chili in the Latin markets in the U.S. territory. However, its production structure would not fulfill the legal requirements needed by this country. It would make necessary to reinforce the activities with elements that make their organization more complex and expensive. The aim of this investigation is to evaluate the market conditions imposed by the U.S. market and its impact on rural organizations and the hypothetical conjecture is that the organization is largely conditioned by the market (Robles, 2011). To do so, a review of the agreements and certifications were required as well as the economic theory that can explain and give support to the premise. Added to this, we made many interviews with collectors and dealers of chiltepin in the region Río Sonora. The evidence indicates that it is difficult to meet the demands of the U.S. market because of the organization of collectors, while regional areas are less restrictive and offer attractive prices and growing demand.