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DISENTANGLING THE EFFECTS OF GENERIC ADVERTISEMENT FROM HEALTH INFORMATION WITHIN A MEAT DEMAND SYSTEM

Boetel, Brenda L.; Liu, Donald J.
2002
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This paper examines the effect of generic pork promotion within a meat demand system framework. Special focus has been placed on the separation of demand effect of advertising from that of health-related information on product attributes.

Title
DISENTANGLING THE EFFECTS OF GENERIC ADVERTISEMENT FROM HEALTH INFORMATION WITHIN A MEAT DEMAND SYSTEM
Author(s)
Boetel, Brenda L.
Liu, Donald J.
Subject(s)
Issue Date
2002
Publication Type
Conference Paper/ Presentation
Digital Object Identifier
https://doi.org/10.22004/ag.econ.19813
Record Identifier
https://ageconsearch.umn.edu/record/19813
PURL Identifier
http://purl.umn.edu/19813
Language
English
Total Pages
18
Series Statement
Selected Paper
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2002 Annual meeting, July 28-31, Long Beach, CA

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