Home > DISENTANGLING THE EFFECTS OF GENERIC ADVERTISEMENT FROM HEALTH INFORMATION WITHIN A MEAT DEMAND SYSTEM
 

DISENTANGLING THE EFFECTS OF GENERIC ADVERTISEMENT FROM HEALTH INFORMATION WITHIN A MEAT DEMAND SYSTEM

Boetel, Brenda L. ; Liu, Donald J.

This paper examines the effect of generic pork promotion within a meat demand system framework. Special focus has been placed on the separation of demand effect of advertising from that of health-related information on product attributes.


Subject(s):
Demand and Price Analysis
Marketing
Issue Date:
2002
Publication Type:
Conference Paper/ Presentation
Record Identifier:
https://ageconsearch.umn.edu/record/19813
PURL Identifier:
http://purl.umn.edu/19813
Total Pages:
18
Series Statement:
Selected Paper

Record appears in:
American Agricultural Economics Association (AAEA) > 2002 Annual meeting, July 28-31, Long Beach, CA



 Record created 2017-04-01, last modified 2018-01-22

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