In South-western Ontario’s continental climate (short days, hot summers and very cold winters) the matted-row system was the dominant production system to grow short-day strawberries. Varieties-staggered production (planting a combination of early, mid and late-season varieties) provides strawberry harvest from five to seven weeks. Short-day strawberries are vegetative grown in the first year, and harvested for two consecutive years. The total cost of short–day strawberry production was 54,370 $CAD/ha. The production and harvest costs in the first and second years were 20,812 $CAD/ha and 16,930 $CAD/ ha, respectively, and accounted for 69.42% of the total. Pre-plans operations were the least expensive procedures costing 8.13%, while planting and care of young plants made up 22.45% of the total costs. The total income of growing short-day strawberries under a matted-row system was 76,671 $CAD/ha (the first and second production years 41,330 $CAD/ha and 35,341 $CAD/ha, respectively). The short-day strawberries in matted-row system, with average yield of 15,722 kg/ha, generated a net revenue of 22,300 $CAD/ha.