In 2005, Evo Morales became president of the Bolivian Republic, renowned Plurinational State in 2009. At the same time, he continued being the union leader of the Tropic Cochabamba coca leaf producers. Since his first presidential election, Evo Morales has started a coca leaf revaluation policy that provokes some diplomatic problems: his double status makes him appear closer to the “cocaleros” than to the objectives of international policy on drug. However, these vision of the reform cut down the issues around the coca leaf in Bolivia, which is not only an illegal but also a legal good. This article will focus on the national conflicts around the coca leaf reform that correspond to sector’s issues and more generally to Evo Morales government’s rural policy design.