Agritourism, as a form of tourism, brings tourists a valuable contact with nature. To assess such a value, several methods can be used. One of these methods is the travel cost method, which is used in conducted research. Especially, a single site model is applied to recreation in a farm specialised in horse riding activities. It is not only tourists staying in the farms that take part in horse riding activities, these are also visitors staying in other places and coming to farms for horse riding as an accompanying activity to their recreation. Therefore, two separate travel cost models are estimated, for tourists and for visitors. Results show that the parameter of travel costs has a negative influence on the number of visits, which confirms the economic theory. The parameters involved in the estimated models for visitors and tourists show similar tendencies, except for the parameter of education.