New challenge for competitiveness of an agro-food company: to gain global competitive advantage

As globalization continues its rapid pace, business managers must have tools and expertise to discover new ways to obtain gains from trade and new ways to reduce the costs of trade. It is necessary to adopt original approaches, capabilities, and strategies to succeed in world markets. Developing international knowledge is the foremost management challenge in the emerging global market place. The aim of this paper is to introduce the ‘Star Analysis’ as a method for applying this knowledge to obtain international competitive advantage. The results have been developed by the research project MSM 6215648904 ‘The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market’ of Mendel University in Brno, Faculty of Regional Development and International Studies.

Issue Date:
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN 2081-6960 (Other)
Record Identifier:
PURL Identifier:
Published in:
Problems of World Agriculture / Problemy Rolnictwa Światowego, 10, 25
Page range:
Total Pages:
Series Statement:
Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego Problemy Rolnictwa Światowego / Scientific Journal Warsaw University of Life Sciences – SGGW Problems of World Agriculture

 Record created 2017-04-01, last modified 2020-10-28

Download fulltext

Rate this document:

Rate this document:
(Not yet reviewed)