Effects of Information on Consumer Risk Perception and Willingness to Pay for Non-Genetically Modified Corn Oil

Terawaki, Taku

doi:10.22004/ag.econ.19555

Effects of Information on Consumer Risk Perception and Willingness to Pay for Non-Genetically Modified Corn Oil

This study examines the effects of scientific information about the safety of genetically modified corn oil on Japanese consumers' risk perception and on their willingness-to-pay. Practical results show that the information affects only the variance component of risk perception.

Keywords:

Genetically Modified ; Contingent Valuation ; Willingness to Pay ; Risk Perception

Subject(s):

Consumer/Household Economics

Issue Date:

2005

Publication Type:

Conference Paper/ Presentation

DOI and Other Identifiers:

10.22004/ag.econ.19555

Record Identifier:

https://ageconsearch.umn.edu/record/19555