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The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers

Verhees, Frans J.H.M. ; Meulenberg, Matthew T.G. ; Pennings, Joost M.E.

This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.


Keywords:
Radical product innovation ; family farms ; marketing ; intentions
Subject(s):
Farm Management
Issue Date:
2005
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
10.22004/ag.econ.19381
Record Identifier:
https://ageconsearch.umn.edu/record/19381
PURL Identifier:
http://purl.umn.edu/19381
Total Pages:
52
Series Statement:
Selected Paper 135587

Record appears in:
American Agricultural Economics Association (AAEA) > 2005 Annual meeting, July 24-27, Providence, RI



 Record created 2017-04-01, last modified 2020-10-28

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