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The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers

Verhees, Frans J.H.M.; Meulenberg, Matthew T.G.; Pennings, Joost M.E.
2005
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This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.

Title
The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers
Keywords
Author(s)
Verhees, Frans J.H.M.
Meulenberg, Matthew T.G.
Pennings, Joost M.E.
Subject(s)
Issue Date
2005
Publication Type
Conference Paper/ Presentation
Digital Object Identifier
https://doi.org/10.22004/ag.econ.19381
Record Identifier
https://ageconsearch.umn.edu/record/19381
PURL Identifier
http://purl.umn.edu/19381
Language
English
Total Pages
52
Series Statement
Selected Paper 135587
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2005 Annual meeting, July 24-27, Providence, RI

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