The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers
Verhees, Frans J.H.M.; Meulenberg, Matthew T.G.; Pennings, Joost M.E.
2005

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Abstract

This study proposes a model to explain the intention of farmers to adopt a radical product innovation. Particular attention is given to the influence of marketing factors. Results from illustrating the model for Dutch poultry farms are presented.

Details

Title The Influence of Market Factors on Intention to Adopt a "Radical" Product Innovation by Farmers
Keywords
Author(s) Verhees, Frans J.H.M.
Meulenberg, Matthew T.G.
Pennings, Joost M.E.
Subject(s)
Issue Date 2005
Publication Type Conference Paper/ Presentation
DOI and Other Identifiers 10.22004/ag.econ.19381
Record Identifier https://ageconsearch.umn.edu/record/19381
PURL Identifier http://purl.umn.edu/19381
Total Pages 52
Series Statement Selected Paper 135587
Record Appears in Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2005 Annual meeting, July 24-27, Providence, RI

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