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Abstract
In this paper, based on the survey data on farmers in 14 provinces and cities nationwide provided by China Rabbit Research System, we analyze the farmers' rabbit breeds selection, purchase channels and the demand for new varieties of rabbits as well as the problems in the course of rabbit usage. We make an empirical analysis of the factors influencing farmers' rabbit demand, and put forth the recommendations for farmers' rabbit breeds usage and to improve the promotion of new varieties of rabbits.