Based on the assumption that needs play a key role in adoption behaviour, it is hypothesised that especially economic incentives, or a lack thereof, are of critical importance in explaining behaviour concerning recommended veld management systems. The perceived incompatibility of improved veld management with economic aspirations and goals and the doubts concerning production advantages and overall profitability, support the hypothesis and suggest that a strengthening of change-conducive or positive forces is more likely to bring about change than a reduction of negative forces.