This article examines the use of Economic Value Added (EVA) as a performance measure that South African wine co-operatives can use to determine whether value has been created for members. A detailed explanation of EVA is given, and the components of EVA are calculated. The EVA's of a number of co-operatives have been calculated and analysed. In addition the EVA of specific types of co-operatives indicate that the fruit and vegetable sector is a constant value creator. It is clear that in order to create value, the rate of return on invested capital must be greater than the cost of capital. Certain co-operatives and types of co-operatives provided the blue print for this.