The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes
Bharad, Abhishek Bhagwat; Harrison, R. Wes; Davis, Christopher
2014

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Title
The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes
Keywords
Author(s)
Bharad, Abhishek Bhagwat
Harrison, R. Wes
Davis, Christopher
Subject(s)
Issue Date
2014
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.180072
Record Identifier
https://ageconsearch.umn.edu/record/180072
PURL Identifier
http://purl.umn.edu/180072
Language
English
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota

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