HomeVeg Tanzania Ltd. is a fresh fruits and vegetables export company in Arusha, Tanzania. Since its inception, five years ago, they’ve recruited 55 employees, working with 1,600 smallholder farmers. They successfully produce high quality products—up to seven tons per week that meet GLOBALG.A.P. and British Retail Consortium standards. Although sales are rising, production rates are affected by an increasing amount of reject due to product handling and strict export standards. Its next strategy is to add outlets in the domestic market. This case discusses its journey towards accomplishing the opportunity, despite obstacles under the acronym GLIMPSE.


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