Practicing Ergonomic Balance in Order to Avoid the Inevitable Addiction to Cheap Labor: The Case of Greenway Farms

Greenway Farms is a family business owned by two families located 80km northwest of Johannesburg. It was started by Vincent Sequeira in 1988, as a typical mixed crop market garden. Today, Greenway Farms supplies 40% of Southern Africa’s fresh carrots, and is marketed under the Rugani Carrot brand.