Dala Foods Nigeria Limited: Effective Product Development and Management in Nigeria

Dala Foods Nigeria Limited is a resilient indigenous food company founded in 1980. Their innovative business strategy has resulted in the successful launch of five unique instant food drinks into the Nigerian marketplace. Dala Foods has made some traditional foods and beverages which were once difficult to prepare, much easier. They have won numerous awards both locally and internationally and become successful through proactive product development and innovative niche marketing strategies despite a harsh business environment of inadequate energy supplies and occasional political and civil unrest.


Editor(s):
IFAMR, IFAMA
Issue Date:
Jul 01 2014
Publication Type:
Journal Article
DOI and Other Identifiers:
10.22004/ag.econ.179531
ISSN #: 1559-2448 (Other)
Record Identifier:
https://ageconsearch.umn.edu/record/179531
PURL Identifier:
http://purl.umn.edu/179531
Published in:
International Food and Agribusiness Management Review, 17, B
Page range:
125-129
Total Pages:
5
JEL Codes:
Q10
Note:
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. For complete library visit: www.ifama.org
Series Statement:
Volume 17
Special Issue B




 Record created 2017-04-01, last modified 2020-10-28

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