Files
Details
Title
APPROACH C: CHANGING CONSUMER PREFERENCES THROUGH PROMOTION AND ADVERTISING
Author(s)
Wood, Garland P.
Subject(s)
Issue Date
1958
Publication Type
Working or Discussion Paper
DOI and Other Identifiers
10.22004/ag.econ.17894
Record Identifier
https://ageconsearch.umn.edu/record/17894
PURL Identifier
http://purl.umn.edu/17894
Language
English
Page Range
33 - 43
Total Pages
11
Series Statement
Increasing Understanding of Public Problems and Policies