Title
APPROACH C: CHANGING CONSUMER PREFERENCES THROUGH PROMOTION AND ADVERTISING
Issue Date
1958
Publication Type
Working or Discussion Paper
Record Identifier
https://ageconsearch.umn.edu/record/17894
PURL Identifier
http://purl.umn.edu/17894
Page Range
33 - 43
Total Pages
11
Series Statement
Increasing Understanding of Public Problems and Policies