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Abstract
The aim of the paper is to identify the market potential for products produced and processed
according to the EU quality schemes (organic products, PDO, PGI and TSG) on Romanian
market. It provides a description of EU and national policies related to development of
new markets like organic, PDO, PGI and TSG products, in particular PGI market. The
structure of the paper contains an analysis of the organic products and, separately, the
analysis of PGI products in Romania, with examples of products under EU quality schemes.
During the analysis, we focused on the following aspects: legal frame, institutions and
implementation of the quality schemes, supply side, demand side, trade, investments in
the field, problems identified and tendencies. It puts in evidence the main characteristics
of the country, tendencies, challenges and particularities, which define the groups of
products analysed. The example given in text tries to show practical aspects and ways
of implementation of the EU quality schemes, for Romania. The paper provides general
conclusions resulted from the EU quality schemes implementations in Romania. In the
same time, we identify a few difficulties regarding the expansion of the market. By present
paper we open new discussions about trends in the field, future developments and models
for a good standard of life.