Access to safe water and sanitation is one of the core development indicators recently gaining pre-eminence in Nigeria. This study examined rural households’ access, willingness to pay (WTP) and factors influencing WTP for safe water and sanitation. The study was conducted in Ogun State, Nigeria. A cross sectional survey which involved the use of questionnaire was used. A dichotomous choice (DC) with follow-up was used as elicitation method. A multi-stage random sampling technique was used to select 160 rural households. Descriptive statistics and Logit regression model was used for data estimation. Results revealed that 24.4% had access to safe water; 21.3% and 6.2% had access to improved toilet and refuse dumping sites. Most respondents showed WTP for these improved services. Sex (p<0.01), occupation (p<0.01) and income (p<0.1) significantly influenced rural households’ likelihood WTP for these facilities. Inference from this study showed that rural dwellers’ access to safe water and sanitation is highly deplorable. Governments and stakeholders should encourage and support to rural people by providing these facilities given their willingness to pay for it.