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This paper reports the results of a field survey covering all links in the channel of rice marketing from farmers to consumers in Laguna Province, Philippines. The survey revealed a highly competitive nature of rice marketing in this area where the countless number of middlemen compete in the procurement of paddy from farmers for rice mills, leaving little room for monopoly/monopsony exercises. Intense competition was also found in wholesaling by mills to retailers as well as retailing to consumers. © 1999 Elsevier Science B.V. All rights reserved.


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