In recent years, the real estate development enterprises are facing the gradually increased government's macro-control, and the increasingly fierce market competition, so it is very imperative to timely adjust and change the enterprises' development strategies to adapt to the new development situation. With S Group as the study object, we use SWOT analysis to analyze the company's internal and external environment, study the current situation of the company and the existing problems, and clearly point out the opportunities and challenges facing the company. Finally we put forth some targeted strategic recommendations, in order to provide a reference for the development of S Group.