On the basis of market demand survey of chestnut, this article carries out cost-benefit analysis of the chestnut production in Xingtai County, to understand the profitability and payback period of local chestnut production. It points out that chestnut production has a high rate of return on investment, and chestnut can be promoted on a large scale in Xingtai County. However, there are still some problems in the production and marketing of chestnut in Xingtai County, such as low level of technology, extensive management, low level of organization, market imperfections and weak brand consciousness. Based on these problems, corresponding recommendations are put forth.


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