Taking Jiangshan City in Zhejiang Province for example, this article uses the binary logit choice model based on the field survey data, to study the factors influencing forest farmers' enthusiasm for forest culture and management after the completion of reform of collective forest right. Finally the following recommendations are put forth: further improving and implementing the forest ecological benefit compensation fund system; reforming the felling management mode and gradually establishing the sustainable forest management system based on forest management plan; improving the technology, market and information services to strengthen the forestry science and technology support; developing the specialty industries such as the bamboo industry and oil-tea camellia industry; developing the under-forest economy and cultivating the under-forest industries with characteristics based on the local circumstances.