The Nutrition Labeling and Education Act of 1990 requires that the FDA develop standardized Nutrition Facts Panel (NFP) labels for most packaged food products sold in the United States. The National Health and Nutrition Examination Survey (NHANES) reported more people were using the NFP. Per capita consumption of juices in the United States has decreased steadily, from 8.88 gallons in 2000 to 7.21 gallons in 2010. The purpose of this study is to examine the relationship between the use of the NFP and the consumption of juices in the US using cross-section data provided by the NHANES. We used data from three waves of NHANES: 2005–2006, 2007-08, and 2009-10. Because not all respondents consumed juice during the survey periods, a Tobit model was used in the analysis. Results show that using the NFP label has a negative impact on juice consumption and that there is a negative time trend in juice consumption. These results indicate that the juice industry needs to find a way to combat the negative impact of the NFP label on juice consumption, and to find out what is causing the negative time trend in juice consumption.


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