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Abstract

Study abroad provides students with a cross-cultural experience and a new perspective on the global market place. Seven students from the University of Georgia enrolled in an initial course entitled , International Agribusiness Marketing and Management: Focus on Mexico, at the University Veracruzana in Xalapa during the Maymester 2000. Their curriculum included field trips to agribusinesses, Spanish classes and lectures on Mexican business culture, and NAFTA. As a result, students became more comfortable in cross-cultural environments and confident in their abilities.

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