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Abstract
La intencion del presente texto es contribuir a la reflecion sobre los fenomenos relacionados con la bueva functionalidad del mundo rural y las valoraciones que se realizan desde los medios urbanos. Pretendemos argumentar que el turismo en las zonas rurales se encueritra articulado a las nuevas formas y prrocedimientos de trabajo relacionados con los cambios en la estructura socioprofesional y a las variables que condicionan las motivaciones que llevan a los visitantes a elegir el medio rural de Extremadura como destino turistico...The purpose at the present article is to help to the reflection on the phenomenon related with the new functional character and the valuations that nowadays are made about the rural space from urban centre. We try to argue that the rural tourism is related with the news working procedures and the variations of the socialprofessional structure and with the variables for which the visitor select the rural space of Extremadura as tourist destination. On the other hand and considering that the rural areas tourism keeps on being more diverse and interrelated than the typologies of ordinary tourism, we also reflect and analyse the case of the countryman tourism at Extremadura. So we want to report that the rural areas tourism, in its diverse meanings, is a source of resources that is essential to investigate further than the only description and the mere quantification.