Overview of the World Broiler Industry: Implications for the Philippines

Global production of broiler meat has been growing since the 1960s, faster than that of any other meat. In recent years, this growth has occurred in developing countries. Broiler meat is popular because it is cheaper, more versatile, and is perceived to give more health benefits than red meat. In spite of these advantages, the world broiler industry increasingly faces pressure to improve its production methods, with consumers and government citing health, environment, and animal welfare as the areas for improvement. Demand outlook is positive for the Philippine broiler industry because of the continuing growth in population and household incomes in the country. However, it faces threats from cheaper imports as a result of its higher cost of production and its less efficient marketing system. To compete, the Philippine broiler industry must aim for more efficient systems of production and marketing, and the government must provide an environment conducive to productivity improvement.

Issue Date:
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
PURL Identifier:
Published in:
Asian Journal of Agriculture and Development, 04, 2
Page range:
Total Pages:

 Record created 2017-04-01, last modified 2020-10-28

Download fulltext

Rate this document:

Rate this document:
(Not yet reviewed)