000164773 001__ 164773 000164773 005__ 20210122073752.0 000164773 0247_ $$2doi$$a10.22004/ag.econ.164773 000164773 037__ $$a1033-2016-84223 000164773 037__ $$a1033-2016-84691 000164773 041__ $$aeng 000164773 245__ $$aSwot analysis and identification of the needs, potential and development strategies of the fruit and vegetable sector in Montenegro 000164773 260__ $$c2013 000164773 269__ $$a2013 000164773 270__ $$mradejovovic@t-com.ne$$pJovović, Radislav 000164773 270__ $$mdragoljub2008@gmail.com$$pJanković, Dragoljub 000164773 300__ $$a6 000164773 336__ $$aJournal Article 000164773 490__ $$a7 000164773 490__ $$a2-3 000164773 520__ $$aFruit and vegetable production in Montenegro benefits from naturally favourable conditions in terms of climate, soil and water resources. Such conditions enable high quality fruit, vegetables and vines to be grown, and fruit and vegetable production and viticulture have a long tradition as well as the cultivation of a wide assortment of produce. A significant number of Montenegrin households therefore deal with horticultural and wine production, although on a small-scale. Along with the global market trends, the level of domestic consumption, the expected evolution of the distribution system in Montenegro and the planned dynamic developments in the tourist sector, these natural conditions contribute to creating basic conditions for the development of the considered sector. Market opportunities are favourable and represent an additional contributing factor towards its development. In spite of the favourable climate for production in this sector and the supportive market opportunities, the real value of Montenegrin products at sector level is quite low. We conduct a SWOT analysis of the sector aimed to find out its potential as well as the needs of the sector. Our starting hypothesis is that the potential of this sector in Montenegro is greater than current activity/production, and that suitable strategies can provide higher results in this sector. The main outcome of this paper will be our suggestions for improvement within the sector. The SWOT analysis will be completed according to the PESTEL categorisation, after which Opportunities and Threats will be grouped into three major strategic categories: “New market trends”, “Sector financing” and “Structure and functioning of the value chain”. The SWOT analysis outcomes, when regarded alongside a review of global market trends and domestic production potential, lead to strategies for the improvement of the sector. Key 000164773 650__ $$aAgribusiness 000164773 650__ $$aAgricultural and Food Policy 000164773 6531_ $$aSWOT analysis 000164773 6531_ $$afruit and vegetable sector 000164773 6531_ $$amarket trends 000164773 6531_ $$aimprovement 000164773 6531_ $$astrategies 000164773 700__ $$aJovović, Radislav 000164773 700__ $$aJanković, Dragoljub 000164773 773__ $$q15$$o20$$j07$$k2-3$$d2013 000164773 773__ $$tAPSTRACT: Applied Studies in Agribusiness and Commerce 000164773 8564_ $$9642e8234-87ba-4694-a1f5-aeb5ef8a8e86$$s376414$$uhttps://ageconsearch.umn.edu/record/164773/files/02_Jovovic.pdf 000164773 887__ $$ahttp://purl.umn.edu/164773 000164773 909CO $$ooai:ageconsearch.umn.edu:164773$$pGLOBAL_SET 000164773 912__ $$nSubmitted by Krisztián Kovács (kovacskrisz@agr.unideb.hu) on 2014-03-14T08:44:00Z No. of bitstreams: 1 02_Jovovic.pdf: 376414 bytes, checksum: 3feed7065231041d6a740cc910ef48ae (MD5) 000164773 912__ $$nMade available in DSpace on 2014-03-14T08:44:01Z (GMT). No. of bitstreams: 1 02_Jovovic.pdf: 376414 bytes, checksum: 3feed7065231041d6a740cc910ef48ae (MD5) Previous issue date: 2013 000164773 913__ $$aLicense granted by Krisztián Kovács (kovacskrisz@agr.unideb.hu) on 2014-03-14T08:41:00Z (GMT): <center> <h2> Deposit Agreement </h2> </center> I represent that I am the creator of the digital material identified herein (&ldquo;Work&rdquo;). I represent that the work is original and that I either own all rights of copyright or have the right to deposit the copy in a digital archive such as AgEcon Search. I represent that in regard to any non-original material included in the Work I have secured written permission of the copyright owner (s) for this use or believe this use is allowed by law. I further represent that I have included all appropriate credits and attributions. I hereby grant the Regents of the University of Minnesota (&ldquo;University&rdquo;), through AgEcon Search, a non-exclusive right to access, reproduce, and distribute the Work, in whole or in part, for the purposes of security, preservation, and perpetual access. I grant the University a limited, non-exclusive right to make derivative works for the purpose of migrating the Work to other media or formats in order to preserve access to the Work. I do not transfer or intend to transfer any right of copyright or other intellectual property to the University. If the Deposit Agreement is executed by the Author�s Representative, the Representative shall separately execute the following representation: I represent that I am authorized by the Author to execute this Deposit Agreement on behalf of the Author. 000164773 980__ $$a1033 000164773 982__ $$gAPSTRACT: Applied Studies in Agribusiness and Commerce>Volume 07, Number 2-3, 2013