Within the SmartAgriFood project 135 in depth interviews in 6 countries, and 8 focus group discussions in 5 countries were carried out for identification and evaluation of the potential applications of the Future Internet (FI) in the agri-food area. Several innovative ideas were described by the participants and there were also some demands, expectations and limitations which were universally mentioned by them. One of the main expectations is that FI should be accessible for anybody, anywhere and anytime. In addition the followings should be ensured: higher privacy; compatibility; integration of systems; longer range in communication; lower implementation costs; and user-friendly interfaces. The most important prerequisite is making aware and training of the users, as most of them do not have appropriate experience about using the Internet. For enhancing the application of the ICT solutions in the agri-food sector the above mentioned needs of the users should be considered and met by the ICT community.