The Oklahoma Food Cooperative (OFC) facilitates transactions between producers and consumers of locally-grown food items. Although the OFC has more than 3,000 members, the cooperative is still working to discover member needs and ensure its long-term sustainability. Both consumer-members and producer-members of the OFC were surveyed to determine the factors driving their current and continued participation in the cooperative. Findings suggest that producer-members and consumer-members differ in both demographic terms and their level of cooperative involvement. Results also indicate that both types of members may be facilitating business transactions in alternative market outlets, thus negatively impacting OFC business volume.