The academic literature primarily focuses on the lack of access to affordable, healthy food in food deserts. However, the behavior of the fast food firms in terms of promotions and pricing within food deserts is not well understood. This study uses food desert – non-food desert match design of census blocks to determine how the pricing strategies of fast food restaurant managers in Michigan food deserts differ by location, ownership, and restaurant characteristics. Results show that while restaurants located in food deserts and non-food deserts offer similar amenities, have similar ownership structures, and have similar business approaches, higher prices are charged for select food items at restaurants located in food deserts.