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Abstract

Demand and access to affordable, nutritious food are major concerns in food deserts. Primary data from Detroit, Michigan was analyzed to understand demand for fresh fruits and vegetables (FFV) as a proxy for determining the factors that influence healthy food consumption. Logistic analysis showed that those who could not afford FFV, or share food with others had a lower propensity to consume FFV and that consumers who shop frequently, eat healthy, are food secure, or are able to travel to suburban supermarkets had a higher propensity to consume FFV. Recommendations for policy makers and retailer strategies are detailed.

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