It seems that one can’t go through a work day without seeing some mention of Big Data, its application and its potential to have unprecedented impact. The potential for Big Data application in the agricultural sector is examined. The role of analytics and the variety and velocity characteristics of Big Data as they can apply to the sector are stressed. Integration of data and analysis across business and government entities will be needed for successful implementation. The eventual impact of Big Data within the agricultural sector likely will require both organizational and technological innovation.