What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis

This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants including market segmentation measurements, lifestyle factors and demographic variables are investigated and compared for their significance in driving local wine expenditure, local wine purchase probability, and local wine to total wine expenditure ratio. This study also recommends market strategic insights for wine business stakeholders.


Issue Date:
2014
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/162594
PURL Identifier:
http://purl.umn.edu/162594
Total Pages:
22
JEL Codes:
Q1; M3




 Record created 2017-04-01, last modified 2020-10-28

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