Assessing the economic damages and their temporal dimension caused by oil spills is very important. In the present paper, we analyze the stigma effect caused in fish markets, in the North West coast of Spain (Galicia) after the Prestige oil spill. Specifically, we focus on pelagic fish species which represent a relevant market in Galicia. The results show that printed media sorrounding the accident had a statistically significant role in the evolution of fish prices. Two types of stigma were found: temporal and geographical stigma. Our results conclude that there is persistence of environmental effects after the spill.