The main objective of this paper is to discuss the basic features of a strategy aiming to make one post conflict rural area more open, ready to cooperate and innovate and ready to take responsibility for its development. Therefore, we explore the possibilities for implementation of Area Based Development Approach in rural areas of Drina-Sava region. We argue that the development of the region largely depends both on success of participatory process and its existing territorial assets. We also stress the importance of joint activities and consensus on the issues that inhibit the transition of resources in assets as essential precondition to raise regional competitiveness and to activate all currently unused resources. Implementation of Area Based Development Approach allows the formulation of transparent, clear and objective “get away” strategy which will ensure sustainable development environment based on joint resources. Empirical evidences and explanation of the facilitation process will support our analysis.