The adaptation of push-pull technology to the drier ecological zones is of critical importance for its sustainability in view of the effects of global climate change. While intensified dissemination of the climate-smart technology would ensure its maximum adoption, knowledge of its potential adoption is necessary before dissemination resources are commitment. Potential adoption of a technology is however based on a wide range of farm, farmer, institutional and socioeconomic characteristics. This study was interested on these determinants of potential adoption of the climate-smart push-pull ex ante. The study adopted the multinomial logit technique to evaluate potential adoption determinants, and the findings were consistent with expectations based on theoretical hypothesis with gender, striga rating, push-pull awareness, input market access and country dummy variables being the significant predictors of the potential adoption. These findings are critical if effective targeting of the dissemination messages is to be accomplished.