The aim of the study was to investigate the farm level impacts of the Greening Measures as proposed by the EU Commission under the 2014 CAP Reform across the three main farm types in North Cornwall. Semi-structured interviews were conducted with 8 farmers in each category of dairy, mixed and upland farms. These aimed to determine the perceived level and nature of the impact of each of the three proposed measures: permanent pasture preservation, crop diversity and eco-focus land use. The study concluded that dairy farms would be the farm type most heavily impacted by the measures in general and in particular those that grew only one arable crop. Mixed farms were also impacted predominantly just from the permanent pasture and crop diversification elements of Greening. The investigation found that upland farms were likely to remain largely unaffected by proposed Greening Measures.


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