Transitional changes in Serbia have contributed to drastic rise in unemployment rate, significantly impacting women in rural areas. The constant rise of unemployment has increased the gap between rich and poor, causing many families to file for bankruptcy. Regular changes in the market place have enabled flexibility within operational and strategic planning for business. Solving unemployment problem should start at municipal level, where understanding of statistical analysis as well as considering non-statistical information is crucial. In order to measure results from the gathered information and create guidelines, involvement of professional services, advisory bodies and committees is needed. The potential development of Vrbas municipality as well as positive economic outcome on global level starts with the fertile soil, agricultural sector, agro-tourism and rural development.