In a rapidly changing economic environment, graduate skills required evolve in their relative importance. This raises the question: what set of skills do today’s agribusiness graduates need to be successful in the tomorrow’s economy? The goal of this study is to examine the emerging paradigm of skills perceived as essential in the knowledge economy by using a choice experiment. Results of the study point out towards a shift in the needs for skills of agribusiness graduates, with skills such as creativity and critical thinking becoming quite important in the labor market. These results have direct implications for agribusiness programs and managers in the food and fiber industry.