Information Bias Condemning Radical Food Innovators? The Case of Insect-Based Products in the Netherlands

In this paper we analyze whether information bias is affecting consumers’ WTP for radical food innovations. We collect data in the Netherlands on consumers’ WTP for insect-based products. We used product attributes directly affected by information and EU legislation such as the visualization of insects on the products, the use of logo and health claims, different information treatments on positive environmental and social effects of eating insects as meat-substitutes. Results indicate that visualization negatively influenced consumers’ WTP while information treatments do not mitigate this effect. We derive that EU legislators need to move fast in clarifying the status of insect-based foods.

Issue Date:
Sep 01 2013
Publication Type:
Journal Article
DOI and Other Identifiers:
ISSN #: 1559-2448 (Other)
Record Identifier:
PURL Identifier:
Published in:
International Food and Agribusiness Management Review, 16, 3
Page range:
Total Pages:
JEL Codes:
O31; Q10
The Ifamr is published quarterly by IFAMA.
Series Statement:
Volume 16
Issue 3

 Record created 2017-04-01, last modified 2020-10-28

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