Discussion of changes taking place in American agriculture followed by a review of the traditional model of extension suggests there is dissonance between what is needed to inform contemporary agriculture and what extension actually does. The paper further suggests that difficulty in packaging the newly needed information in ways that achieve the institutional maintenance objectives of extension explain a part of the system's decadence and reluctance to charge. Since the intellectual problems of market failure, even political market failure, are within the domain of economists, diffidence by agricultural economists to those issues within the Land-Grant system can make a difference.