In this paper, I will argue that blogs and wikis are indeed highly significant, but more as instances of a new mode of innovation than as a direct replacement for existing communications media. This new mode has been christened the ‘creative commons’ and both elements of the name are significant. Innovation in the creative commons is driven by a set of motives (desire for excellence, self-expression, altruism and sheer enjoyment) that may be broadly classed as creative rather than monetary or organisational. The products of this innovation are a common pool, which users can draw on freely and replenish and extend with their own contributions.


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